KAFKAS gets digital as it deploys ZKONG electronic shelf label solution, supplied by Mindsys

Greek electrical equipment retailer, KAFKAS, has embarked on a digital transformation journey, starting with the adoption of an electronic shelf label (ESL) solution in its stores.

The first implementation was recently completed at one of its 77 stores, with plans to extend it to more locations in the near future.

The solution, supplied by Mindsys, a partner of ZKONG, is part of the Valley series. This system offers a combination of hardware and software that boosts the management of pricing and information, allowing for real-time operations and eliminating the need for manual intervention.

"ESL technology is a game-changer for the retail industry, and its adoption by a leading electrical equipment provider like KAFKAS is a significant milestone," says a Mindsys representative. "The benefits of real-time pricing updates and streamlined product management will set new standards in the sector."

On the up

The global electronic shelf labels market will reach $2.8 billion by 2028 from $1.5 billion in 2023, at a CAGR of 13.8% according to a report by MarketsandMarkets.

The growing trend of retail automation, the benefits offered by ESLs, the ability of ESLs to facilitate reduced labour efforts, high demand for price optimisation from retailers, and the advent of 5G are the major factors contributing to this growth.

Asia Pacific will register the highest CAGR during the period of 2023 to 2028, due to the advent of globalisation and the development of an organised retail sector.

Additionally, the readiness of retailers in the region to adopt new and advanced technologies is also a major factor here. Japan is a big market for ESLs in Asia Pacific.

The constantly growing number of retail stores there is expected to facilitate increased adoption in the country.

The aforementioned report profiles key players such as SES-imagotag (France), SoluM Co.. (South Korea), Pricer (Sweden), Displaydata (UK), Teraoka Seiko Co. (DIGI Group) (Japan), M2COMM (Taiwan), Opticon Sensors Europe (Netherlands), RAINUS (South Korea), Shanghai SUNMI Technology Co, (China), and Hanshow Technology (China).