Fanatics hires former Opendoor and GoDaddy exec Andrew Low Ah Kee as Fanatics Commerce CEO

Digital sports platform, Fanatics, has announced the appointment of Andrew Low Ah Kee as Chief Executive Officer at its largest business, Fanatics Commerce.

Fanatics Commerce is a designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and non-apparel hardgoods.

Low Ah Kee most recently served as President at Opendoor, an e-commerce platform for residential real estate transactions.

“As we focus on further building our Commerce business and doubling down on creating the best overall fan experience, we were looking for a proven executive who is obsessed with creating elite customer experiences, utilising innovation for growth, scaling companies globally, producing strong financial results, building renowned brands and establishing strong teams and internal culture,” says Michael Rubin, Chairman and CEO at Fanatics.

“Andrew is the right leader to take our Commerce business to new heights and I am thrilled to have him on the team.” 

Prior to Opendoor, Low Ah Kee was Chief Operating Officer at GoDaddy. Before that, he held roles at KKR Capstone, where he worked closely with GoDaddy amongst other consumer and technology investments, and the Boston Consulting Group.

“Sports have the unique ability to build bridges and connections across otherwise divided lines,” he says.

“In joining Fanatics, I have the incredible opportunity to connect my love for sports with my passion for building brands and taking an athlete’s pursuit of excellence to everything that we do – customer experience, product quality and innovation, and our culture – all with the goal of delivering increased value to our fans and partners.”

“I am excited to join Michael and this world class team in leading Fanatics Commerce into its next chapter.” 

He replaces Doug Mack who announced his retirement last month. Mack will work with Low Ah Kee throughout the rest of the year to ensure a smooth transition, and he will continue to serve as a special advisor to Rubin and Fanatics in the future.