BlueTriton, DUDE Wipes, Trü Frü tap new Trax Retail solution to gain real-time in-store aisles visibility

Trax Retail has announced the US launch of Signal-Based Merchandising (SBM), providing brands with real-time visibility into what is happening within the store and on the shelf, down to the stock keeping unit (SKU) level.

SBM engages a network of shoppers, while they are already in the store, to gather real-time retail condition data points  – what Trax calls signals – so brands can make quick and cost-effective decisions about their store level execution. 

"The fundamental principles of merchandising are broken. Brands don’t have visibility into what is happening in store aisles which results in inefficiencies and lost sales. Consumer habits ebb and flow, and brands need real-time visibility into store and shelf conditions to take corrective action within hours, not weeks,” says David Gottlieb, Chief Revenue Officer at Trax Retail.

“We’re on a mission to disrupt how the industry thinks about and utilises retail execution today, and believe that our SBM solution will be transformative for the industry.” 

"With such rapid insight into on-shelf availability of our power SKUs, we were able to make quick decisions during a peak seasonal period in our category, ensuring our products were available where our customers needed them to be,” says Brian Felter, Sr. Sales Leader with BlueTriton Brands.

“Our ability to review sales data, in-stock levels, and measurable ROI metrics in the dashboard allowed us to execute our merchandising strategy and ultimately direct resources to the right place, at the right time to drive fixes (and sales!). This programme has definitely elevated our in-store execution and enhanced our ability to meet customer demand." 

Along with BlueTriton Brands, SBM was tested in beta with partners like Trü Frü (owned by Mars), and DUDE Wipes. 

"We couldn't be more thrilled to partner with Trax to ensure DUDE Wipes stays in stock as we continue to disrupt the toilet paper aisle,” says DUDE Wipes Chief Financial Officer, Jeff Klimkowski.