The Rake teams with objectsource to deliver enhanced online experience in time for 15th anniversary

objectsource, an Adobe Commerce and Magento Open Source consultancy, has been appointed by luxury magazine publisher and e-commerce platform, The Rake, to boost its online presence.

The Rake’s new platform fuses Adobe Commerce Cloud with a blend of luxury content, tailored shopping experiences, and a focus on internationalisation.  

Initially, objectsource integrated its editorial content into Adobe Commerce Cloud, providing a platform for luxury brands to showcase their products.

A subscription element was introduced enabling subscribers to enjoy uninterrupted access to exclusive content, while the marketing automation platform Klaviyo was also deployed.  

Following the delivery of the initial redesign and re-platforming in time for the magazine’s 15th anniversary celebration, objectsource has continued to enhance the platform.  

To provide a cross-border tax and e-commerce solution for The Rake’s international clientele, objectsource implemented Digital River. This includes a ‘landed cost’ feature, ensuring consumers can easily understand the total cost of their desired products when shopping internationally.  

Introducing Issue 89 featuring @DavidKHarbour. On newsstands worldwide now and available through the link in our bio: https://t.co/9l2UTaxUn9 #DavidHarbour #Issue89 #StrangerThings pic.twitter.com/tMATpNCpFD

— The Rake (@TheRakeMagazine) August 10, 2023

Ismail Rafai, COO at The Rake, says: “This project has brought our dreams to life. With the power of Adobe Commerce Cloud and the expertise of Rebecca and the objectsource team, The Rake’s transformation brings a refreshing approach to modern publishing and e-commerce.”

“We now have the tools and strategies to build a thriving luxury brand in an increasingly digital world and we're proud to be leading the way, with objectsource by our side." 

Beyond the site’s technical transformation, objectsource is also providing ongoing strategic e-commerce direction and consultancy.   

Rebecca Jones, CEO at objectsource, says: “We are thrilled to embark on this journey with The Rake. Having already delivered the editorial element of the site on Adobe Commerce Cloud, we were excited to introduce further enhancements, such as cross-border commerce through our partner Digital River.”

“The future of publishing certainly has a lot of potential in the digital age.”