ZATAP adds gamification feature to boost fan experience with FC St.Gallen 1879 ticketing scarves

ZATAP has teamed up with the First Division Swiss football club, FC St.Gallen 1879, to introduce a "ticketing scarf" to its season ticket holders.

This allows them to enter the club’s stadium using their scarf as their ticket. ZATAP recently took the idea further, adding a gamification feature.

Ticket holders can now earn points for various activities, including entering the stadium with their scarf and adding merchandise to their collection via the ZATAP app.

At the end of the season, the top three performers on the leaderboard will win exclusive prizes.

The fan sitting atop the leaderboard will be granted an FCSG annual season ticket for the upcoming season, while the second and third place winners will receive the new FCSG home jersey 2024/25 and FCSG away jersey 2024/25 before their public release dates.

“This gamification feature represents our commitment to revolutionising the fan experience,” says David Geisser, CEO & Co-Founder at ZATAP.

“By seamlessly integrating technology with the passion of football fandom, we aim to create unforgettable memories and deeper connections between supporters and their beloved club.”

“As the first sports club to offer season subscriptions in the form of scarves, this new feature is a testament to our dedication to crafting memorable moments for our fans, reinforcing FCSG’s position as a pioneer in leveraging technology to connect with our fans,” says Sandro Dal Farra, Head of Digital & ICT at FC St.Gallen 1879.