New agreement formalises Empros Retail as Snappy Shopper’s preferred marketing partner

A new partnership brings together Snappy Shopper’s home delivery platform and Empros’ specialist digital marketing support for convenience stores, with the aim of helping retailers grow delivery and in-store sales.

The pair have been working together since 2023. Empros Retail Director Fraser MacDonald, says: “There are two things that are super important for retailers right now. One is getting online and utilising digital marketing. The second is offering fast, reliable home delivery. Snappy Shopper is the industry leader in convenience delivery and we’re leading in digital marketing for the sector. Our partnership just makes sense.”

Girish Jeeva of Girish’s Premier says: “From November to December [2025], with return on ad spend further increasing, the growth we saw was huge. The results were clear, and the value it brought during a key trading period really showed. Working with Empros has made a real impact for us.”

Daniall Nadeem of Spar Motherwell Road says: “Our goal has been simple. Shout about what we do best, drive more traffic into the store and build awareness of our Snappy Shopper home delivery service. In just 30 days [June], we’ve grown our online sales by 30% and weekly in-store sales by 20%. Visibility and awareness have been key to that success.”

Rich Wetton, Marketing Director at Snappy Shopper, says: “Convenience retailers are competing with national operators investing heavily in digital marketing. Delivery is only one piece of the puzzle. Retailers also need the tools to market themselves effectively and retain customers long-term. We have seen first hand the impact Empros Retail has had for stores on our platform. Their genuine understanding of the industry made this partnership a natural next step.” 

MacDonald adds: “There are other platforms out there that aren’t necessarily looking out for independents or individual retailers themselves. Our business philosophy aligns closely with Snappy and we both are committed to adding as much value as possible to the stores we work with.”

Two core packages are available to Snappy Shopper retailers: a Community Essentials package focused on building local audiences and engagement, and a Sales Growth package leveraging live pixel tracking and customer retargeting to maximise return on ad spend.

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.