Lacoste Turkey tests out GardeRobo AI online fashion personalisation platform to boost shopping experience

Lacoste Turkey, under the umbrella of Eren Group, has announced a partnership with GardeRobo AI, a fashion e-commerce personalisation platform.

The aim here is to provide online shoppers with engaging outfit recommendations based on their style preferences and website interactions, while also boosting the brand's average order value and units per transaction rates.

A pilot will be launched on Lacoste Turkey's website, with plans for global expansion in the future.

Lacoste's digital merchandising team previously spent significant time manually updating e-commerce product recommendations. With GardeRobo's AI powered tool, they've been able to automate this process, saving up to 98% of their time.

This allows them to focus on higher value tasks such as branding and content strategy. GardeRobo's Total Look widget offers outfit recommendations in collages or carousels, featuring both flat and on-model photos.

The customisable recommendation collages enable shoppers to easily swap out items.

Head of E-commerce at Eren Perakende Holding, Leyla İpekçi, says: “Our collaboration with GardeRobo AI will truly transform Lacoste’s digital merchandising team.”

“By automating processes, the Total Look widget not only streamlines operations but also boosts efficiency, enabling the team to focus more on strategic initiatives.”

“For our customers, GardeRobo’s cloud platform brings a playful and enjoyable shopping experience as we're committed to delivering not just convenience, but also engagement and visual allure in every interaction.”

Lilly Menkevich, CEO and Co-founder at GardeRobo AI, says: "This partnership with Lacoste Turkey marks the beginning of a journey to deliver top-notch shopping experiences tailored to modern customers' preferences.”

“By integrating our widget into Lacoste Turkey's product pages, we're enabling an interactive virtual stylist experience that enhances customer engagement and satisfaction."