Grubtech raises $15 million and looks to accelerate geographic expansion into Saudi Arabia, Europe and UK

Grubtech, a SaaS integration and unified commerce platform for F&B and quick commerce enterprises, has raised $15 million as part of its Series B and a Series A extension round. 

The Series B round was led by the VC arm of Jahez Group, an online food and quick commerce marketplace listed in Saudi Arabia, with the participation of existing investors Addition and Oryx Fund, the MENA dedicated fund of Hambro Perks.

Grubtech was founded in 2019 with its flagship solution, gOnline, integrating online and in-store ordering channels into downstream systems like PoS, ERP, inventory, third party logistic and loyalty solutions. 

It also has solutions to streamline in-store operations, fulfilment, and AI driven data analysis.

Grubtech's customer base across 18 markets has evolved beyond F&B to include other quick commerce category leaders such as groceries and pharmacies.

The company plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK.

"Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a PoS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data," says Mohamed Al Fayed, Grubtech's Co-Founder and CEO. 

"We are excited to continue our push into different markets where we've identified strong demand and growth potential."

Abdulaziz Alhouti, Jahez Group's Chief Investment Officer, says: "Having invested in multiple technology solutions across the F&B and quick commerce sector, we've seen firsthand the value of Grubtech's integration platform across our merchant base.”

“We're excited to back the team as they continue to innovate with new products and push into new geographies."