Beef 'O' Brady's and SoundHound deploy AI technology to make ordering food as simple and natural as possible

Beef 'O' Brady's, a US-based sports bar and grill chain, has announced a collaboration with SoundHound to enable customers to place phone orders for pick-up via a voice AI ordering system.

The company operates in more than 20 states across the US.

Initially live in all corporate locations - and now available for integration into franchises - SoundHound’s voice AI technology is trained on Beef 'O’Brady’s extensive menu and designed to understand regular human speech so that customers can order by speaking naturally.

Beyond taking orders, the tech can answer a variety of menu related questions, provide information about specials and promotions, and handle inquiries about opening times, parking, allergens, and other frequently asked questions.

“We’re committed to innovation and customer satisfaction,” says Jason Saposnik, VP of Information Technology at Beef 'O' Brady's.

“With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as simple and natural as possible, allowing our staff to focus on what they do best - serving great food and experiences. We’re ensuring that every interaction with Beef ‘O’ Brady’s is smooth and enjoyable.”

“As consumer preferences shift towards convenience, optimising the ordering experience is essential for restaurants,” says James Hom, Chief Product Officer at SoundHound AI.

“Beef 'O' Brady's is leading the way in embracing AI technology, enhancing customer interactions throughout their journey. We are thrilled to partner with them to advance the dynamic restaurant landscape, and to continue to expand our footprint in the restaurant space.”