Former Microsoft executive Sharon Baylay-Bell joins retail technology firm PMC as Non-Executive Chair
PMC reports that Sharon Baylay-Bell has joined the company as Non-Executive Chair.
She succeeds Paul Mason, who founded the company in 2001 and will remain on the board as a Non-Executive Director.
PMC provides consulting, professional services, digital engineering and managed services to over 120 retail, commerce and technology customers across 24 countries.
Baylay-Bell spent 16 years with Microsoft, including as Director of its international online business. After then joining the BBC as Chief Marketing Officer, she has since built a portfolio career on the boards of listed and private equity backed businesses, including time as Chair of BGF backed Driveworks, Ted Baker, Restore, FSP and most recently, Catalis Group.
🚨 Leadership Update at PMC 🚨
— PMC (@pmccommerce) July 16, 2025
We're excited to welcome Sharon Baylay-Bell as Non-Executive Chair! She succeeds founder Paul Mason, who remains on the Board. Sharon brings top-tier tech & leadership experience as PMC scales globally.
🔗 https://t.co/TwKzjUamMx pic.twitter.com/JCSV0qsmUU
She was introduced through the BGF Talent Network and her appointment follows BGF’s recent minority investment in PMC.
"With PMC entering an exciting new phase of growth, Sharon’s appointment comes at exactly the right time,” says Duncan Wade, Investor at BGF. “She brings a proven track record and adds tremendous value at both strategic and operational levels.”
2025 RTIH INNOVATION AWARDS
Digital retail will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
Continue reading…