Convenience retailer RaceWay connects with PAR Technology for launch of customer loyalty programme

RaceWay, a US convenience retailer with over 240 locations that operates as a franchisor for parent company RaceTrac, has selected PAR Technology as its technology partner for the launch of its new customer loyalty programme, RaceWay Rewards.

“Our team is excited to unveil our first customer loyalty programme, RaceWay Rewards, which will enable us to further strengthen customer connections while still providing our signature ‘hometown store’ identity," says Kamran Din, Director of Revenue Growth Management at RaceWay.

“Our partnership with PAR allows us to leverage personalised, data driven technology to turn every customer engagement into an opportunity to build brand loyalty.”  

“RaceWay Rewards will greatly enhance the guest experience in the convenience and fuel industry. Together, we will deliver meaningful savings to thousands of customers across the country every day - an advantage that’s becoming increasingly important to today’s value conscious consumers," says Savneet Singh, CEO at PAR Technology. "It’s evident that RaceWay and PAR share a common vision, as both companies are dedicated to creating innovative and personalised experiences for consumers.”

“PAR Retail’s integrated system of solutions is engineered to scale and adapt with brands, bringing together real-time data analytics, personalised interactions, and forward thinking innovation to drive meaningful business outcomes,” says Jake Kiser, General Manager at PAR Retail. “We’re proud to partner with RaceWay to launch RaceWay Rewards, and to support the programme’s continued growth.”

2025 RTIH INNOVATION AWARDS

Loyalty programmes will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.