Peter Piper Pizza teams with SoundHound for roll-out of voice AI powered phone ordering platform

SoundHound AI and Peter Piper Pizza, a fast food and family entertainment specialist, have announced a collaboration that allows guests to place phone orders for pick-up through a conversational voice AI agent.

The new system understands natural speech and is trained on Peter Piper Pizza’s full menu.

Now live across all of its locations in Arizona and Albuquerque, NM, the platform ensures that every phone call is answered no matter how busy the restaurant is. The voice AI agent handles multiple calls simultaneously, freeing up in-store teams to focus on preparing food and customer service.

“With families juggling busy schedules, convenience is key - but so is great food,” says Genaro Perez, Chief Marketing Officer at Peter Piper Pizza. “This new AI powered voice ordering experience gives our guests a fast, reliable way to place orders over the phone just by speaking naturally. Whether it's our made from scratch pizzas, bold flavoured wings, sweet treats or fan favourite Piper deals, this innovation makes it easier than ever to get the food they love, without the wait.”

“Peter Piper Pizza has implemented innovative AI agent technology that puts convenience and speed at the centre of every guest interaction,” says James Hom, Chief Product Officer at SoundHound AI. “We’re proud to partner with them to bring a smarter, faster ordering experience to their customers.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.