Zara and Circ continue sustainability tie up with collection made from recycled poly cotton blended textiles

Zara Women has released a new collection using Circ fibers from textile waste.

Available on Zara.com in the US and other select markets, this features four pieces in clean, minimalist silhouettes that are constructed from fabric that uses only Circ Lyocell, which has the look and feel of silk.

The collection is the second from Zara and Circ’s collaboration, which started with an investment in 2023 from Zara’s parent, Inditex, in order to scale technologies to accelerate circularity across the entire fashion industry.

“For us, success is when circularity is the default, with no compromise on quality or design,” says Peter Majeranowski, CEO at Circ.

“Our latest collection with Zara builds on our goal of creating a model for widespread adoption of sustainable materials. This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry, while demonstrating our product quality.

2024 RTIH INNOVATION AWARDS

Sustainable retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.