Innovation that delivers: Boxbar Tech and Global Payments deploy self-pour beer concept at Birmingham City FC

EFL League One football team Birmingham City FC has installed a self-pour beer solution at its St Andrew’s ground.

The project saw Boxbar Tech and Global Payments teaming up for the first time.

In a LinkedIn post, Steve McArdle, Director -Stadia and Venues at Global Payments, said: “Launch completed. The introduction of the first stadia collaboration between Boxbar Tech and Global Payments. Innovation that delivers.”

He added: “Birmingham City FC included this remarkable self-pour beer concept to the recent £15 million investment at the venue. Investing in a remarkable new fan experience at the club. Global Payments contactless technology ensures a speedy and safe transaction.”   

2024 RTIH INNOVATION AWARDS

Self-service technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.