UK retailer Pets at Home rolls out digital and interactive screens at new look Brentford Pet Care Centre

Pets at Home has announced the re-launch of its Brentford Pet Care Centre as part of its programme to roll-out new concept stores.

This year, the retailer says it is investing in four either existing or new stores to create a ‘concept’ designed to deliver “a truly customer centric experience for pet owners and convey the full Pets at Home omnichannel offering”.

Pets at Home has invested over £1 million in the new look Brentford Pet Care Centre.

It has expanded from 9,000 sq ft. to 14,000 sq ft. and will give people access to a range of specialist services and in-store experiences tailored to the needs of their furry friends.

The store includes digital and interactive screens to help educate and guide customers through their pet care journey, incorporating interactive experiences. For example, customers can build their own fish tank on-screen.

Brentford marks the second new concept Pet Care Centre opening with the first launched in Hull Anlaby in July. The final two concept locations - Kettering and New Malden - are scheduled to launch later this year.

Kathryn Imrie, Chief Consumer Officer at Pets at Home, says: “The opening of our brilliant new look Brentford pet care centre represents a strategic milestone for Pets at Home as we continue to build the world’s best pet care platform.”

“Brentford seamlessly connects the Pets ecosystem, providing a fully integrated pet care experience and really bringing to life the benefits of being part of the Pets Club (the retailer’s loyalty programme).”

“We are committed to always innovating the way in which we deliver products, services, guidance, value and convenience to meet the needs of pet owners at every stage of their pets’ lives and our investment in Brentford reflects our ongoing commitment to the consumer experience, which will help to inform our future store strategy.”

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.