Ingka Group and Ikea onboard with global initiative that aims to shape the future of artificial intelligence

Ingka Group, the largest Ikea franchisee holding company, has joined Partnership on AI (PAI), a new international organisation of 100+ partners, including companies such as Apple, Microsoft, Google, as well as nonprofits like Amnesty International and Human Rights Watch.

Ikea will contribute to conversations around the ethical use of AI, helping ensure that its development is aligned with human centric values and societal needs.

This builds on the retailer’s implementation of a digital ethics framework across the company, focusing on responsible automation that puts people first, and launching an AI and Data Literacy movement to educate its workforce.

Parag Parekh, Chief Digital Officer (CDO) at Ikea Retail (Ingka Group), says: “Our participation in this partnership reflects our belief that AI has the potential to enhance our mission of creating a better everyday life for the many, while helping address some of the most pressing challenges facing society today, from climate change to resource management.”

“This includes leveraging AI for good to drive positive, long-lasting change. We are committed to this journey for the long-term.”

Francesco Marzoni, Chief Data & Analytics Officer (CDAO), says: ‘’We are committed to leveraging AI to cut emissions, reduce waste, and drive a circular business model. This partnership ensures our innovations are aligned with ethical standards, making a lasting positive impact on people and society.”

“Although these steps show our commitment to integrating ethical AI practices into our business, the company recognises that there is more yet to be done.”

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.