Attain announces acquisition of Zooey Deschanel co-founded rewards and loyalty specialist Merryfield

Attain, whose platform powers real-time purchase measurement and outcome signals for brands, has acquired Merryfield, an app that rewards shoppers for buying better for you products.

Financial terms of the deal were not disclosed.

Attain says that the acquisition of the company, originally launched and funded by actress and musician Zooey Deschanel with David Mayer and Joe Dickson, signals the start of a broader strategy for it to grow its scale and depth of data while adding more affluent customers to its purchase panel.

“We are thrilled to welcome Merryfield to the Attain family. This acquisition is our first step in an aggressive acquisition strategy aimed at expanding our data assets, market reach and the depth of insights we can bring to bear,” says Attain CEO Brian Mandelbaum.

“With Merryfield's impressive user base and brand relationships, this acquisition enables us to massively scale our reach with a more affluent user base, which aligns with our long-term strategy of durable engagement with high value consumers.”

"Joining forces with Attain is an exciting next chapter for Merryfield,” says Mayer. “Together, we’ll be able to leverage our shared commitment to data driven insights and continue to empower consumers to make better choices.”

2024 RTIH INNOVATION AWARDS

Startups are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.