UK-based e-commerce fulfilment company Warehow announces £2.1 million Series A funding round

Warehow, an e-commerce fulfilment company catering to fashion and homeware retailers, has raised £2.1 million in a Series A funding round led by the Midlands Engine Investment Fund II through its appointed fund manager Mercia Ventures, with support from existing investor MENA Moonshots.

Warehow enables retailers to sell on multiple marketplaces such as eBay, Very, Next and John Lewis through one fulfilment service.

Items are picked and packed at its two warehouses near Worksop and shipped by third-party couriers. Warehow also manages returns processing.

The company was founded in 2021 by Laurence Guy, Al Gerrie and Pete Harris as a spin-out from Guy’s e-commerce business We Are Pentagon Group. Warehow employs 70 staff and has partnerships with brands such as River Island, Hoover, True Religion, and Puma.  

The latest investment, which brings the total raised to over £3.75 million, will enable it to further develop its technology, create additional storage capacity in one of its existing warehouses and step up its sales and marketing activities.

Harris comments: "This funding is a significant milestone for Warehow. It will enable us to accelerate our growth trajectory and execute our business plan more effectively. We're excited about the opportunities and challenges ahead as we continue to scale."

Jody Tableporter, Director at the British Business Bank, says: “The Midlands Engine Investment Fund II invests in ambitious and innovative SMEs in the Midlands and this recent investment in Warehow highlights the fund’s commitment to supporting growth-focused businesses.”

“We’re thrilled this investment will help the company develop necessary technology to realise its growth ambitions.”

Howard Mitchell of Mercia Ventures, says: "Managing fulfilment across multiple sales channels is a complex task. Larger retailers are often focused on physical stores and their websites, while smaller businesses may lack essential infrastructure.”

“Warehow's efficient warehouse operations and innovative use of technology are key drivers of its success. This funding will enable the team to scale the business and meet the increasing demand.”

2024 RTIH INNOVATION AWARDS

E-commerce fulfilment is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.