Retail media platform firm Grocery TV expands to more ShopRite stores across New York and New Jersey
In-store retail media platform, Grocery TV, has announced an expansion of its partnership with Wakefern Food Corp. to include 31 ShopRite locations across New York and New Jersey.
Its screens have been installed at the entrance, front end, and in stores with pharmacies. ShopRite can share information about the latest sales, promotions and store news and job information while enabling brands to reach high intent shoppers throughout their visit.
ShopRite and Grocery TV’s collaboration began in 2021. Today, more than 230 of the former’s stores use the platform. The most recent ones to install Grocery TV include locations operated by ShopRite Supermarkets (SRS), a wholly owned subsidiary of the retailer owned cooperative Wakefern Food Corp. with 31 ShopRite stores in New York and New Jersey.
“Many of Wakefern’s member families who own and operate ShopRite stores are already using Grocery TV’s platform, so we are excited about the expansion as more of our stores in New York and New Jersey come onboard,” says Darren Caudill, Chief Sales Officer at Wakefern.
“By customising screen placement to fit each store’s unique layout and traffic patterns, we can deliver a variety of important information to customers from ShopRite and national brands.”
"We're excited to expand our work with ShopRite," says Neil Murphy, SVP of Retail Partnerships at Grocery TV.
“This expansion shows what's possible when retailers take a thoughtful approach to in-store media. We've worked with ShopRite since the early days, refining the platform and our approach to uphold the shopper experience while driving incremental advertising revenue.”
2025 RTIH INNOVATION AWARDS
Retail media was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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