Online fashion marketplace Etmana gets personal as it taps GoWit self-service retail media platform

GoWit, a specialist in retail media advertising, has announced a partnership with Etmana, an online fashion marketplace in Egypt and the Middle East.

Emrah Adsan, CEO at GoWit, comments: “We are thrilled to join forces with Etmana, a dynamic and influential online fashion marketplace in the region. As the leading retail media provider in Turkey and the MENA region, collaborating with more retailers and helping them explore the potential of retail media is of great value to us."

"It is particularly exciting to form another strong partnership with a leading online fashion retail shop across the region where we are highly active and influential. By empowering Etmana’s brand partners with our state-of-the-art self-service platform, we aim to drive exceptional growth, brand visibility, and customer engagement. We look forward to achieving remarkable success together.”

Hany Daba, CEO at Etmana, says: “Partnering with GoWit is a strategic decision to strengthen our digital advertising ecosystem and provide our brand partners with powerful tools to effectively engage with our growing customer base."

"We are confident that GoWit’s retail media platform will enable us to deliver highly personalised shopping experiences, drive impactful results for our brands, and elevate the shopping journey for our customers through enhanced ad relevancy. This partnership aligns with our vision of revolutionising the fashion shopping experience through innovative technology, ensuring a seamless and enjoyable journey for our customers.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.