Amazon boosts UK grocery offering through Gopuff rapid delivery roll-out across the country

Amazon UK has announced a national roll-out of its partnership with on demand delivery specialist Gopuff.

Following an initial launch in Birmingham and Salford in May, Gopuff will now offer thousands of grocery products including alcohol and snacks, which will be delivered to Amazon customers directly by the quick commerce firm in under 60 minutes, and as fast as 15 minutes.

Russell Jones, Director of Grocery Partnerships at Amazon, says: “We are always working to give customers more choice and more convenient options to have their groceries delivered. Partnering with Gopuff and other grocery partners is an important way of offering Amazon customers their favourite stores and brands, ordered via our website. The new launch with Gopuff brings our customers access to a convenient and affordable way to access their everyday groceries.”

Alberto Menolascina, Gopuff’s SVP of UK and New Business, comments: “We’ve spent the past 12 years scaling a nationwide delivery and fulfillment network to establish ourselves as the global leader in instant commerce. Now, we’re delighted to leverage our unique model to help millions of Amazon customers across the UK access thousands of affordable groceries in as fast as 15 minutes.”

Gopuff joins Morrisons, Iceland, and Co-op on Amazon UK. The US online giant first collaborated with third-party grocery retailers in 2015 when it launched its partnership with Morrisons in the UK. It now has tie ups with grocery retailers around the globe including; Tegut, Dia, Knuspr, Cortilia, and Monoprix in Europe; Save Mart, Weis Market, Bristol Farms and Metropolitan Market in the US; Watson’s and Little Farms in Singapore; LIFE, Valor, Arcs, Marukyo and Seijo in Japan; Lulu Group in Dubai and Jüsto in Mexico.

Gopuff on Amazon is now available in the following towns and cities across the UK: Birmingham, Bristol, Cambridge, Cardiff, Chessington, Coventry, Derby, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Salford, Sheffield, and Swansea.

2025 RTIH INNOVATION AWARDS

Grocery delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.