Sainsbury's goes live with StoryStream AI social commerce tech across Argos, Habitat, TU Clothing

Argos has partnered with social shopping experiences specialist StoryStream. This marks the latest phase of a tie up with Sainsbury’s Group that sees StoryStream powering UGC and fuelling content discovery across hundreds of product pages.

In a LinkedIn post, the company said: "Using our API, the brand can pull in authentic, rights approved UGC directly into their own fully native on-site experiences. No plug-ins. No widgets. Just seamless content curation at scale."

"The challenge? Sainsbury’s Group needed a way to deliver consistent, relevant social proof at scale across hundreds of product pages. The solution? A unified approach using our API to replace third-party plug-ins, allowing the team to power over 500 PDPs on Argos with authentic UGC, directly integrated into their own site."

“Social proof plays a vital role in helping our customers make confident purchase decisions, but the real challenge is delivering it in a way that feels authentic, consistent and scalable. Having proven the impact of using StoryStream on Sainsbury’s, we’re now scaling that approach across Argos, Habitat and TU Clothing - curating high quality UGC at scale while keeping full control of our on-site experience," said Tom Cusack, Group Customer Generated Content Manager, Product at Sainsbury’s Group.

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.