InPost UK inks WMX concert merchandise delivery deal, starting with Oasis Live ’25 tour

InPost UK has announced a partnership with Warner Music Group’s WMX involving what is pitched as a first of its kind concert merchandise experience, beginning with fans attending the Oasis Live ‘25 tour.

Marking InPost’s first move into the live entertainment space, this will see the introduction of fan merchandise Drop Shops across all 17 UK Oasis Live ’25 dates this summer, covering over 1.4 million concertgoers.

Located at the Fan Stores and stadiums in key cities, these Drop Shops will allow fans to shop official merchandise on-site and then send their items to an InPost point or directly to their home.

InPost will also be the official merchandise delivery partner for the Oasis Live ’25 e-commerce store. This is also the first move by WMX to utilise locker-based delivery. Plans are afoot to extend this to further Warner Music Group events.

For InPost app users, an exclusive fan offering will also be launched as part of the partnership, offering people the chance to win tour experiences.

Michael Rouse, CEO International, InPost, comments: “We are focused on making delivery easier, more convenient and reliable and this partnership is an exciting example of us doing just that.”

“By giving fans more choice over how they shop and receive their tour merchandise, we are enhancing the live event experience while also driving consumer awareness of just how convenient and reliable out-of-home delivery can be. This is just the beginning of what we believe is a huge opportunity in the live European entertainment space.

Bob Workman, General Manager, WMX UK & SVP, International Artist & Brand Partners, Warner Music Group, says: “As we look to improve how fans engage with artists on tour, partnerships like this play an important role. InPost brings unique expertise in last mile delivery that will enable us to redefine how merchandise is offered at scale while keeping the experience seamless for fans and practical for organisers."

2025 RTIH INNOVATION AWARDS

Online delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.