Name change for Trigo co-founder Michael Gabay's new AI technology venture Velon as it becomes Gain

Velon, a startup launched by Michael Gabay, who co-founded and was President at autonomous stores specialist Trigo, has announced a name change. Providing procurement and supply chain teams with AI employees, it is now known as Gain.

“We wanted a name that better reflects our activity. It’s not that Velon was bad, but it wasn’t clear enough. Gain - that’s what we’re here to do: to be a significant addition to the work of procurement and supply chain professionals,” says Gabay.

“AI employees are here to help, improve, and get the job done. This new name reflects our mission even more clearly: to help you Gain an edge with AI employees that truly empower procurement and supply chain teams.”

He adds: “We wanted a name that reflects our vision: giving you the ability to scale your capabilities - not your headcount. With AI employees, you're not just adding tools; you're gaining superpowers. Gain is a new kind of software company. That’s why we felt our brand should look and feel different.”

“We’re not a SaaS company, and we didn’t want to look or sound like one. So yes, we had a little fun with the wordplay and the "ai" inside "Gain", but the mission is serious: helping you Gain more efficiency, more insights, and more success. Thank you CAPRI (a creative agency) for helping us along the journey to better define who we are and what our brand stands for, and thanks for so many friends who helps us along the way.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.