Simmi London taps Scurri delivery management solution to boost e-commerce growth and CX

UK fashion footwear brand, Simmi London, has announced a partnership with delivery management solution specialist Scurri.

It required a delivery offering that could match the pace and complexity of its multi-channel retail operations, including multiple carrier integrations, dynamic delivery options at checkout and end-to-end tracking.

Simmi has implemented Scurri’s Connect platform to orchestrate its multi-carrier delivery infrastructure. This ensures the brand can offer customers a greater range of delivery choices at checkout while managing a growing network of carriers behind the scenes.

In addition, it is leveraging Scurri’s rules engine to optimise fulfillment workflows and automatically allocate the most cost-effective or high performance delivery service for each order. To ensure customers stay fully informed from dispatch to delivery, Simmi London has also adopted branded tracking updates.

Kirat Dhaliwal, Business Development Manager at Simmi London, says: “Partnering with Scurri has been transformative for our business. Their platform gives us the flexibility and control we need to keep pace with customer expectations, while streamlining delivery operations behind the scenes. The result is a smoother, more reliable experience for our customers and greater confidence for us as we scale.”

Rory O’Connor, CEO and Founder at Scurri, comments: “Simmi London is a modern fashion brand that truly understands the importance of customer experience from the first click to the final delivery. We’re thrilled to support them with a flexible, scalable delivery infrastructure that enhances both operational control and customer satisfaction.”

2025 RTIH INNOVATION AWARDS

Delivery management solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.