The Body Shop looks to boost supply chain operations with RELEX Solutions technology roll-out

The Body Shop is working with RELEX Solutions as it looks to transition from manual and labour intensive supply chain processes to a unified, AI driven platform.

The retailer says it will implement forecasting and replenishment to optimise inventory management and improve operational efficiency across its global stores, franchises, and distribution centres. 

Previously, The Body Shop was unable to continuously deliver outputs at the required pace, using legacy ERP systems and manual processes. As part of its renewal strategy, it is focused on building a leaner, more resilient supply chain to support strategic growth, particularly through its expanding franchise network.

“RELEX provides far more than a demand planning & inventory solution, it is a catalyst for transformation,” says Hitesh Amin, Chief Technology & Transformation Officer, The Body Shop.

“It enables us to deliver on two critical imperatives: reducing waste, which lies at the heart of our ethos, and accelerating our ambition to become an AI and data first beauty company. By embedding advanced forecasting and replenishment capabilities, we shift from reactive operations to predictive intelligence, building a supply chain that is agile, resilient, and a true driver of competitive advantage.”

“This partnership allows us to focus where it matters most: serving our customers, empowering our franchise partners, and driving purposeful, sustainable growth across our global network.” 

“The Body Shop has long been a pioneer in ethical beauty and prides itself on its commitment to smaller suppliers, fostering an ecosystem of equality and opportunity,” Johanna Småros, Co-Founder and Chief Sustainability Officer at RELEX.

“We are eager to support this endeavour and enable The Body Shop to reduce waste, improve operational agility, and continue to uplift small suppliers and partners, helping them thrive in a more equitable, efficient retail ecosystem.” 

2025 RTIH INNOVATION AWARDS

Supply chain will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.