Revolve Group taps Zelig AI powered technology for launch of Build a Look fashion experience

Revolve Group has launched a Zelig AI powered ‘Build a Look’ fashion experience, allowing shoppers to create a digital closet and mix and match outfits virtually for the first time on the brand’s e-commerce site.

The platform aims to solve the challenge in online shopping of reducing high return rates, improving product discovery and offering greater personalisation. Zelig’s AI renders garments on models with lifelike accuracy, capturing how fabrics drape, proportions shift, and textures layer using thousands of proprietary data points.

By combining GenAI and computer vision with the expertise of celebrity stylists, it enables shoppers to create looks through interactive recommendations and occasion-based prompts.

“Revolve has always focused on serving the next generation of fashion consumers, who expect seamless, digital experiences every time they shop online,” says Mike Karanikolas, Co-Founder and Co-CEO at Revolve.

“Zelig’s AI powered styling brings our vision to life, enabling our customers to create an endless array of complete looks with confidence, which makes fashion discovery easier than ever. This innovation reflects our commitment to building the most engaging digital platform in fashion while leveraging exciting new technologies that will define the future of shopping.”

“This isn’t just an integration - it’s a category defining leap forward,” says Sandy Sholl, CEO at Zelig. “With Revolve, a tech building company known for leading innovation in the fashion industry, we’re putting immersive AI directly into the shopper’s hands and redefining the customer journey.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.