Traxlo brings gig worker platform to UK to help grocery retailers with workforce management

Traxlo, a platform connecting gig workers with retail businesses like Carrefour, has announced its UK launch following a roll-out in Europe.  

CEO and Co-founder, Paul Vezelis, says: “Brexit is just one challenge for the UK. There are plenty of reports and statistics about declining retail staff morale, a worsening labour market and the impact of higher wage costs and tax increases.”

“Having tested and refined our model in Europe for the last few years, we are now in exactly the right position to empower UK retailers to manage a flexible, specialised, trained human resource on a pay per task basis.”

“This model brings with it a time and cost reduction but also enables internal staff to focus on core, high value tasks and improves a store’s local community engagement as it becomes recognised as both a place to earn as well as spend.”

Retailers, either at HQ or local level, set payment levels for each task in advance with Traxlo’s assistance and guidance. Tasks typically range from £3 to £50 and multiple tasks can be offered in a single retail outlet in one day. 

Tasks are then distributed locally via Traxlo’s app (tasku.app) which allows local gig workers to view and chose tasks they are qualified to undertake. Ithandles all quality control including initial legal right to work checks and task training with gig workers remaining the responsibility of Traxlo not the retailer.

Traxlo is a graduate company (2020) from the Antler startup accelerator in Sweden and has thus far received more than €2.7 million venture capital investment, from Antler, Iron Wolf Capital, Coinvest Capital, Bad Ideas Fund, Plug and Play, NGL and others. 

2026 RTIH Innovation Awards

Workforce management will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.