Lickd teams with Argos and Billion Dollar Boy on TikTok Stockroom Rave campaign featuring Kurupt FM

Argos reports a tenfold uplift in average TikTok post views after partnering with Lickd and Billion Dollar Boy on a culture led social campaign powered by mainstream licensed music.

Three ‘Stockroom Rave’ campaign assets generated over 13 million views on TikTok, supported by paid social amplification, compared to Argos’ December average of 412,000 views per post.

Key results from the campaign include:

• 10x uplift in TikTok post views versus December average

• 5.4 million, 5.4 million and 2.4 million views across three campaign assets

• 13 million plus total video views across platforms in ten days

• More than 25,000 engagements across rave-related content

The campaign, featuring Kurupt FM, reimagined an Argos stockroom as the setting for a live rave moment designed for sound on, social first viewing.

Lickd’s offering - Lickd for Brands - enabled Billion Dollar Boy to license ‘Heart Monitor Riddem’ by Kurupt FM, quickly and compliantly for use across TikTok and Instagram. Lickd’s relationships with major labels and publishers meant the track was cleared in days rather than weeks, removing a traditional barrier to using recognisable mainstream music in brand content.

Claudia Ledran, Senior Account Director at Billion Dollar Boy, says: “Strong audio was essential to landing the element of surprise and showcasing the talent involved. Lickd enabled us to integrate a fully licensed, highly recognisable track without compromising impact, helping drive strong performance across platforms.”

Hannah Bussell, Influencer Lead at Argos, says: “Having the right track was vital to evoking the excitement and energy of the event. It drove deeper engagement with audiences and ensured the campaign landed with real impact.”

Paul Sampson, Founder and CEO at Lickd, says: “Brands are now media owners, publishing to vertical social platforms every day. But until now, licensing famous music at the speed of social simply wasn’t available to them. Lickd For Brands fixes that - unlocking mainstream music safely, instantly and at scale for the first time.”

2026 RTIH Innovation Awards

Social media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.