Tasha Ghouri launches ASHA fashion brand with accessibility built in and powered by EnableAll technology

TV personality and model Tasha Ghouri has launched a new resort wear brand, ASHA, which has been built using accessibility technology from UK-based platform EnableAll. This enables users to customise their online shopping experience based on individual needs, from visual adjustments to sign language support.

Over the Easter weekend , accessibility tools on the ASHA website were activated more than 1,400 times, with over 1,100 individual feature uses recorded. Sign language support proved the most popular, used 326 times.

Ghouri, who was born deaf and uses a cochlear implant, says: "Being born deaf, I know what it feels like when the world isn't built for you. That's why we chose to work with EnableAll. Their software makes sure my clothing brand speaks to everyone. Real inclusion means proactively removing barriers, not just talking about them, so I encourage other brands to follow our lead and implement accessibility solutions.”

ASHA’s site includes features that allow users to tailor their browsing experience, such as adjusting colours and layouts, enabling text-to-speech, and removing motion elements that can trigger conditions like vertigo or epilepsy. Background technology also continuously improves site compatibility for assistive tools such as screen readers and keyboard navigation.

Ghouri says: “Preparing to launch weareasha.com I searched for accessibility apps that could deliver compliance, but in particular we needed sign language. I installed a few apps and none of them delivered the full suite of options and the ease of useability we demanded. The third one I installed was EnableAll and its capabilities and performance are outstanding.”

Imogen Wethered, CEO at EnableAll, says: "We're seeing a shift where accessibility is no longer an afterthought. Smart brands are recognising that if customers can't comfortably browse, they won't convert. Fixing accessibility directly impacts revenue, and our case studies are proving this.”

EnableAll, which launched in early 2026, says that it is working with a number of fashion and e-commerce brands as awareness of accessibility grows across the sector.

2026 RTIH Innovation Awards

Accessibility technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.