Eagle Eye and Groupon UK are integrating their digital platforms, with the latter looking to provide customers with a range of offers from Eagle Eye’s network of national retailers and food and beverage merchants. The aim is also to further simplify and streamline the voucher redemption process for Groupon’s merchants and customers.
“This partnership is part of our vision to build a vast mobile and online marketplace where people can discover amazing things to eat, see, do and buy,” says Dragana Ljubisavljevic, Vice President of EMEA Local Business at Groupon. “We pride ourselves on our ability to really understand our customers and this integration with Eagle Eye adds another layer of insight and analysis into what we do.”
“We are delighted Groupon has chosen to implement Eagle Eye AIR as part of their digital strategy,” says Tim Mason, CEO at Eagle Eye. “This partnership will not only provide our merchants with a greatly extended target audience, it will also enable Groupon to enhance their redemption footprint, creating an efficient and frictionless customer journey from voucher distribution to redemption.”