New adidas app built on Salesforce tech
adidas has launched its new app, which uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud, and is available for download through the Apple App Store and the Google Play Store in the US and UK.
This offers access to adidas online store product offerings. Consumers can complete transactions directly in the app using Apple Pay and Android Pay, track their order and chat with consumer service. adidas plans to roll-out the new offering in more countries throughout the first half of 2018.
Joseph Godsey, Head of Digital Brand Commerce at adidas, comments: “The app gets to know the consumer’s sport and style preferences and learns from his or her behaviour and interaction with adidas across all our digital touchpoints. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about. It will take into account preferred sizes and colours and shows availability based on the consumer’s country location. The app is a great example of the premium, connected and personalised experiences we want to create across all our consumer touchpoints. It is an integrated part of the adidas digital ecosystem; it enables us to further evolve our business and ensure e-commerce continues as our fastest growing sales channel."