Analysis from Adthena highlights how Amazon is dominating the competitive search landscape. Across the entire US consumer electronics market, the e-tailer’s share of ad spend on desktops weighs in at just over 15.35%, the largest among those retailers studied, including Walmart and Target. This has won Amazon 49.65% of the share of clicks in its category.
“Amazon is winning the search wars for three reasons. They are running campaigns against more search terms than their competitors, have high consistency in SERP ads, and are the most frequent advertiser in major verticals,” says Ashley Fletcher, Director of Product Marketing, Adthena.