Deichmann Group-owned retailers transition to Salesforce tech

Rack Room Shoes and Off Broadway Shoe Warehouse, owned by German-based retailer The Deichmann Group, have implemented Salesforce Marketing Cloud, bringing consumer engagement data, campaigns and personnel from both companies onto a single CRM platform. The transition to the solution has enabled marketers to deliver intelligent, personalised consumer journeys at scale, resulting in an annual 777% ROI.

With approximately 500 total bricks and mortar locations across the US and a strong focus on digital channels, Rack Room Shoes and Off Broadway Shoe Warehouse had outgrown their CRM systems. The companies were managing email marketing through a third-party vendor that used a dated “batch and blast” approach that sent a standard email to all customers regardless of their history with the company.

“It is essential that we own our customer relationships and exceed their expectations for relevant, timely interactions with our brand,” says Scott Baldt, Sr. Director Omni-Channel, Rack Room Shoes. “With a unified platform and team dedicated to our marketing technology, we have the agility and tools to improve our marketing effectiveness and deliver personalised consumer experiences.”