Ernsting's family to roll-out Blue Yonder AI tech

Ernsting's family to roll-out Blue Yonder AI tech

German cross-channel fashion retailer, Ernsting's family, has been trialling the AI-based Blue Yonder Price Optimization solution in a five-month pilot project including 50 clothing items from collections for women and children in 50 stores. This will now be rolled out across its 1,800 stores in Germany and Austria, as well as online, starting in April.

“With Blue Yonder, we’ve found a partner that enables us to implement our digital strategy for pricing. Our margins on selected articles have already increased within our five-month test. As a result, we decided to enter into a long-term partnership with Blue Yonder,” says Horst Beeck, Chief Financial Officer of the Ernsting’s family corporate group.

“The right price at the right time at the right place – this is what we’ve succeeded to do with Blue Yonder. The AI-based solution delivered us optimised prices that matched our sales strategy,” adds Claudia Metz, Head of Merchandise Planning and Allocation at Ernsting’s family.

Deichmann Group-owned retailers transition to Salesforce tech

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Top 10: last week's most popular retail technology articles