Ikea rolls out ContentSquare tech
Ikea has selected ContentSquare's digital insight solution as it seeks to better understand customers' online behaviour.
“The benefit is that, without spending a lot of time or having a lot of training, we can easily access insights and results far more quickly than we’d been able to before,” says Jason Black, Web Communications Manager, Ikea.
“The solution’s powerful visualisation tools put it ahead of every other analytics solution in the market as we can put it in the hands of the wider teams from content, UX and analytics to merchandising, product and mobile teams without months of learning how to use it. Understanding the ROI of content is a common challenge for retailers. With ContentSquare, we can bring together content and data to empower all of our teams to analyse the performance of content in a much clearer way, which is exactly what e-commerce brands like ours need.”
