Fressnapf Group rolls out Revionics tech

Pet retailer Fressnapf Group has implemented the Revionics Price Optimization and Markdown Optimization solutions.

“After a very systematic assessment of our requirements and the options available in the market, we were attracted to Revionics machine learning-based capabilities, in-depth analytics, and long-term partnering approach,” says Markus Kallen, Senior Vice President MDO at the Fressnapf Group. “In addition to providing more targeted, relevant pricing for our shoppers, we also look forward to implementing more harmonised and integrated pricing processes across the various countries the Fressnapf Group serves.” 

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