Data driven John Lewis taps EDITED tech
John Lewis has inked a deal with retail tech startup EDITED.
The latter’s platform and artificial intelligence and natural language processing technology will help the retailer use data to support decisions related to buying and stocking all fashion lines, as well as children’s wear, shoes and accessories.
EDITED COO and co-founder Julia Fowler says: “John Lewis is well-known for being one of the market leaders in digital innovation. Its fashion team is focused on providing its customers differentiated product and our technology, which works from real-time data on over 740 million SKUs, will give them powerful new insights that will help them to be even more appealing to their loyal customers as well as bring new ones in.”
“Our focus is on providing customers with product that they cannot find anywhere else, as part of our ambition to deliver a £500 million own brand fashion business while also upholding our Never Knowingly Undersold price pledge," says Christine Kasoulis, Fashion Buying Director at John Lewis. "
"The data provided by EDITED helps us keep pace with what our customers are looking for across the whole market, informing the decisions we make about how we can deliver on this ambition. We chose them because we were looking for a tool that could support our own sourcing and pricing strategies, while also identifying new opportunities.”