Douglas opts for Revionics pricing tool

German beauty retailer, Douglas, has rolled out Revionics Price Optimisation and Promotion Optimisation.

Tina Müller, CEO at Douglas, comments: “One of our key targets is to position Douglas as the consumer centric beauty destination. So we are heavily investing in state-of-the-art technologies in order to strengthen our competitive power. With Revionics’ analytics and optimisation capabilities, we can craft pricing and promotional offers that are most relevant for shoppers, while also delivering consistent price strategies across all our markets as we continue both organic and acquisition-based business growth.”

“Douglas is a revered beauty retailer with an exciting track record of success,” comments Revionics Chairman and CEO Marc H. Hafner. “We are excited to help them structure for even greater success in the future in a fast-moving and increasingly competitive international market landscape. Our industry-leading price and promotion science gives Douglas the ability to further enhance their market leadership and drive enhanced customer loyalty.”