Albertsons Companies gets personal with Ecrebo tech

Albertsons Companies has implemented Ecrebo’s OnPoint Total Receipt Marketing solution.

This lets the retailer add personalised offers and messages to the nearly two billion paper and digital receipts issued annually at over 2,200 locations Stateside.

“Our customers who are registered for Just for U love the programme for its personalised deals and rewards,” says Vivek Kalpande, Group Vice President, Loyalty, Digital Marketing and Analytics at Albertsons Cos.

“Our partnership with Ecrebo allows us to give the same personalised experience to all our customers. The OnPoint solution allows us to turn receipts into an effective one-to-one marketing channel.”

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