Weetabix signs on for e.fundamentals wholesale e-commerce offering
Weetabix Food Company has inked a deal with e.fundamentals to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Weetabix Senior Channel Optimisation Manager Ed Harman comments: “We’re seeing e-commerce become increasingly important in wholesale, particularly in the on-the-go category. Our challenge is to differentiate ourselves online as effectively as possible and e.fundamentals is now helping us do this with better sight of information, such as category pricing. They are also supporting the upskilling of our team so we build constructive new relationships with customers.”
The Weetabix Food Company - which counts Alpen, Ready brek and Weetos among its brands - has added e.fundamentals Wholesale alongside the Retail offering, which it started using in late 2018.
Harman concludes: “We’ve seen first-hand how e.fundamentals’ retail service has been able to improve our e-commerce retail performance. Now we’re keen to get the same benefits for our wholesale and out-of-home channels. Their focus on delivering actionable insights has been critical in demonstrating the successes to date. They’ve put a powerful tool in the hands of our sales, marketing and category teams which will strengthen our relationship with customers and help boost sales.”
