Retailers must double down on unified commerce strategies, Wirecard

Shopping in physical stores remains key for consumers worldwide, but only if the purchasing experience integrates all sales channels, innovative technology and data-driven incentives.

That’s according to a Wirecard commissioned study of 4,500 people in eight countries. “Consumers clearly desire choice when completing purchases. They shop in many different ways nowadays and this is challenging merchants to meet a wide range of retail demands,” comments Markus Eichinger, EVP Group Strategy at Wirecard.

“A lot of focus is put on pricing, but not necessarily on the flexibility customers seek. A unified commerce strategy, with a focus on a consistent and frictionless buying journey, is integral to offering consumers the experience they would expect from any modern retailer. In the future, bricks and mortar stores will only exist if they are technologically advanced with the latest in-store innovations and a fully integrated e-commerce backend.”

Check out the full study here.

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