Brits call for better, faster online experiences

72% of UK shoppers think that retailers could do more to make their e-commerce sites more engaging, according to research from Tribe.

It surveyed 2,000 Brits and found that a further 79% felt retailers could do more to make their websites easier to shop. Topping the list of improvements was faster loading webpages (54%), followed by smoother online checkout processes (52%) and improved site navigation.

“Online user experience and website performance is critical – not just in securing conversions and reducing basket abandonment, but also in driving customer lifetime value,” says Deri Jones, CEO at Tribe.

“Central to supporting enhanced online experiences is ensuring that platforms remain in a state of readiness, prepared for peak demand and peak website traffic, else retailers run the risk of squandering significant sales and hard-won customer loyalty.”