Jurlique enlists Tryzens for e-commerce overhaul

Skincare brand Jurlique has launched a new e-commerce platform.

It worked with Tryzens to redesign its website and back-end, with a focus on removing friction from the customer journey and adding VIP offers, gift-wrapping services and speedy check-out.

Fiona Moylan, Global Director, Digital, Data and E-commerce at Jurlique, says: “Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique.”

“Our partnership with Tryzens has been essential to offering our customers a superior service online, utilising our data to drive personalisation, together with enhancing our ability to offer a global service.”