UK shoppers will this year spend up to £877 million (compared with £824 million in 2018) on Easter related products, according to Savvy Marketing research involving 1,000 people.
“Easter falls late this year, giving shoppers extra time to prepare for the holiday weekend. This combined with better online inspiration and retailers’ scaling up investment in the event is set to boost Easter spending by 6.5% to reach £877 million,” says Alastair Lockhart, Insight Director at Savvy Marketing.
“Eggs account for £188 million in sales, reflecting a continuation of the trend to more premium eggs that we’ve seen over recent years. That said, many of us will be on the lookout for bargains. 70% of Easter shoppers tell us they know where they can find the best value eggs this year and almost half of us will be heading to a discounter to shop for food and Easter eggs.”