Speed, choice, security are key payment considerations, RetailEXPO
UK shoppers are demanding faster in-store payments that replicate ‘one-click’ transactions online, new research from RetailEXPO reveals.
A survey of 2,000 people showed that self-checkout and scan and go capabilities were the top in-store technologies that would improve customer experience for 52% of Brits. 42% also now want retailers to accept mobile wallet options or digital currencies such as Bitcoin.
At the same time, however, even if mobile payments were more widely accepted, 46% of shoppers would still use bank cards as their ‘go to’ way to pay. This may be due to ongoing security concerns around mobile payments, such as Apple Pay or Samsung Pay, with 61% of people flagging this up.
Matt Bradley, Event Director at RetailEXPO, comments: “Retailers need to offer as many transaction choices as possible that tick the boxes for the consumer in terms of speed, choice and confidence; having coaxed a shopper all the way to point of payment, they mustn’t risk losing a sale because a preferred transaction choice isn’t available.”