West Ham United signs up with Socios.com blockchain platform
West Ham United has joined Paris Saint-Germain and Juventus in announcing a strategic partnership with blockchain-based fan engagement platform, Socios.com.
The venture has come up with a mobile app which lets fans vote – by buying, earning or hunting for Fan Tokens – on selected club decisions, earn club rewards and compete for ‘once-in-a-lifetime experiences’. These will be available at the start of the 2019/2020 season, via Socios.com, and will be tradeable against the platform’s native token, $CHZ. Fans will need to purchase ChiliZ tokens to exchange into Fan Tokens, the value of which will go up or down based on market demand and the team performance.
Karim Virani, Digital and Commercial Director at West Ham United, comments: “We recognise that many fans are now digital users first, with many looking at and using new technologies in their day to day lives. As a result, our presence on Socios.com’s state of the art platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase which will be important to our future fan engagement strategy.”
Alexandre Dreyfus, CEO and Founder of Socios.com, says: “We’re building a strong ecosystem of top-tier clubs from the best and most exciting leagues across the world and are very excited to have West Ham United as the first Premier League club to drive the evolution of football fan engagement.”