Fendi enlists Dedagroup Stealth for supply chain visibility project
Luxury fashion brand, Fendi, is rolling out an omnichannel solution from Dedagroup Stealth.
It was looking to integrate its systems to enable a single view of stock, throughout the entire product chain and give a unified view of its customers. Fendi, which has 250 stores in over 30 countries, selected Stealth for the project. The implementation kicked off in February and continues to be rolled out across its global operations.
Fendi is using the platform for the likes of enhancing its shipping methods, integrating its e-commerce channel and optimising its goods allocation at a global level. One of the main outcomes of the project is the integration of all its sales channels into a single stream of data, including the Made to Order service.
Frederic Munoz, COO Worldwide at Fendi, comments: “Our value chain is completely digitalised, because all our processes rely on digital. To us business transformation means following the product digitally; from production to distribution to the end customer, both in physical and online stores."
He adds: "We now have an omnichannel solution for seamless orders, shipping, allocation and deliveries, worldwide, overcoming the distinction between offline and online channels. With Stealth we speak the same language; which is that of fashion, of the Italian industrial and artisanal model. We are in tune when it comes to organising flows to suppliers, logistics providers and distribution around the world.”