Majid Al Futtaim gives Carrefour an omnichannel boost with dunnhumby Shop
Majid Al Futtaim, which owns and operates shopping malls, retail, and leisure establishments in the Middle East, Africa and Asia, has launched a customer insight platform, powered by dunnhumby.
The aim is to help Carrefour and its suppliers in delivering better customer experiences and accelerating growth plans.
The retailer launched in the region in 1995, with Majid Al Futtaim being the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. The former currently has over 300 Carrefour stores.
With dunnhumby Shop, a web-based solution, Majid Al Futtaim is looking to gain “a deeper understanding of its customers and translate these insights into action, making store-level decisions based on shoppers' needs”.
Miguel Angel Povedano, Chief Commercial Officer at Majid Al Futtaim - Retail, says: "As part of our long-term vision, this partnership will enable Carrefour to take a truly data-driven, 'customer-first' approach, ultimately delivering a more relevant customer experience.”
“As the first retailer in the region to offer suppliers access to such comprehensive insights, we believe it is important to work more closely with suppliers for their success, and we're excited about the opportunity to forge stronger and more reliable relationships within our network, using a shared customer understanding to co-create category plans that drive mutual growth.”
“This milestone announcement brings Carrefour a big step closer to being the omnichannel retail leader in all markets we operate in." he concludes.
