Benetton Group taps back into EDITED pricing data platform

Benetton Group has re-partnered with retail market intelligence venture EDITED as part of its upcoming three-year strategy.

With real-time data on over 140k retailers and brands, EDITED’s platform will allow the retailer to benchmark itself against key competitors.

It uses AI, analytics, and image and text recognition to understand pricing, discounts, assortments and trends across the apparel, beauty and homeware industries.

Luca Collesei, Brand Director Undercolors of Benetton, comments: "After a two-year hiatus without EDITED and a new brand strategy underway for our upcoming three-year plan, we knew we needed EDITED again as we tackled a key issue - price positioning.”

“It was critical for us to accurately set prices across genders and categories, as well as throughout various European countries. With the challenging environment of 2020, EDITED is more crucial than ever to help us navigate the uncertainty, identify opportunities in the market and boost our margins."